Tue, 26 Jan 2021

DTI, DOT encourage tourism sector to use e-commerce

Philippine Information Agency
10 Jul 2020, 22:38 GMT+10

QUEZON CITY, July 10 (PIA) -- The Department of Tourism (DOT) and Department of Trade and Industry (DTI) organized a webinar dubbed "Ctrl+Biz: Reboot Tourism Now" to help Micro- Small and Medium Enterprises (MSMEs) of the tourism industry, one of the hardest hit sector by the COVID-19 pandemic to regain control of their business by utilizing various online platforms.

Undersecretary of DTI Blesila Lantayona encouraged participants from the tourism industry to take control of their businesses by going online as engaging in e-commerce is considered now the 'new normal'.

"Countries all over the world have yet to see the end of the pandemic as there is still no approved vaccine in the foreseeable future. Hence, it is inevitable for businesses to shift to e-commerce to be able to survive amidst this health crisis," Lantayona said.

Tourism Secretary Bernadette Romulo-Puyat, during her opening address, also encouraged stakeholders and business owners to explore many opportunities for recovery and growth that e-commerce gives. She said the conduct of the webinar is for tourism workers and stakeholders to be guided by experts in digital economy in their digital transformation.

Roberto Alabado III Assistant Secretary of the DOT explained the importance of e-commerce in tourism, citing a 2020 Philippine Travel Survey Report, that more than 12,000 individuals all over the country with ages ranging from 22 to 40, are still willing to travel but prefer contactless activities. This, according to the study is to ensure their safety from the virus.

The same report also cited that individuals prefer the convenience of using online platforms, and contact reduction.

"Ang gusto nila ay convenience at contact reduction. Ayaw nila ng nakikipagsiksikan. Hanggang sa pagdating sa inyong mga lugar,sa inyong mga negosyo, ang gusto nila ay self-service na lang. Huwag na silang i-assist, kasi kaya nila at ayaw nila masyadong nakikipagkwentuhan. Kasi meron tayong physical distancing," Alabado explained.

He said that it is also important for the tourism businesses to have online presence and explained the need to maximize the use of social media platforms to better serve their clients.

He added that the DOT is now utilizing the digital technology to better serve the people.

"Meron kaming virtual offices ngayon. Patuloy ang trabaho kahit wala kami sa opisina, patuloy ang pagseserbisyo sa bayan," he said.(VQR/PIA-IDPD)

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